Leverage Social Media Marketing for Quick Wins

Written By Gold Coast Business Association .

Tips for Small Business Marketing in 2025: A Series...

Social media marketing is a fast and cost-effective way to get your business in front of a targeted audience. Here’s how to leverage it effectively:

Choose Platforms That Fit Your Audience

Not all social media platforms will work for every business, so choose the ones where your target audience spends the most time.

Recommended Platforms:

  • Facebook: Ideal for local businesses and community engagement. The platform’s versatility makes it practical for many types of content—text, images, or videos.

  • Instagram: Great for visual content, such as showcasing products or sharing behind-the-scenes videos. Its Stories feature allows you to create timely, interactive content that engages followers.

  • LinkedIn: Best suited for B2B marketing and networking. LinkedIn is the perfect platform for sharing thought leadership, engaging with other professionals, and promoting business services.

  • TikTok: If your audience skews younger, TikTok is an excellent platform to showcase fun and engaging content. Short videos that are creative, entertaining, and informative work well here.

Gold Coast Business Association .
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